Former Lions and Wales Rugby Captain Alun Wyn Jones partners with AliveCor to launch ‘Let’s Talk Rhythm’ campaign to raise awareness of atrial fibrillation

• World’s most-capped rugby union player was living with an undetected, irregularheart rhythm called atrial fibrillation (AF), whilst still playing professional rugby
• Let’s Talk Rhythm campaign aims to raise awareness of the early warning signs ofAF and encourage people to talk about their heart health
• Alun Wyn believes personal heart monitoring can play an important role in the earlydetection of cardiac abnormalities
  

Mountain View, CA, USA, 23 July 2024 – AliveCor, the global leader in AI-powered cardiology, has partnered with former Wales rugby captain, Alun Wyn Jones, to launch ‘Let’s Talk Rhythm’, a new campaign to raise awareness of the early symptoms of atrial fibrillation (AF) and encourage people to talk about their heart health.

AF is a condition that causes an irregular heart rhythm. It affects around 1.5 million people in the UK, and it is estimated that there are least another 270,000 people who remain undiagnosed, putting them at increased risk of serious complications.ⁱ

“During my rugby career I was used to training hard and pushing my body to its limits. WhenI was told during a routine medical that my tiredness was the result of a heart condition, I was surprised to say the least”, said Alun Wyn. “Through the 'Let’s Talk Rhythm’ campaign, Iwant to share my personal experience and practical advice to help people recognise the early warning signs of AF and talk about their concerns”.

Following his AF diagnosis, Alun Wyn’s wife purchased a KardiaMobile® personal heart monitoring ECG device to help him track his heart rhythm. KardiaMobile, a clinically validated personal ECG device, allows individuals to track their heart rhythm in just 30seconds using their smartphone anytime and anywhere. It detects six of the most common heart arrhythmias – atrial fibrillation, bradycardia, tachycardia, sinus rhythm with supraventricular ectopy, sinus rhythm with premature ventricular contractions and sinusrhythm with wide QRS – in addition to normal heart rhythm. Each KardiaMobile reading isstored on a user’s smartphone, which can then be shared with their doctor at the press of a button.

“I have always invested in my health and longevity is an absolute priority to me at this stageof life. Personal heart monitoring allows me to track my heart rhythm, providing me with thereassurance I need to live my life to the fullest. With KardiaMobile I can take a medical gradeECG in 30 seconds using my smartphone, in the comfort of my own home,” said Alun Wyn.

AF can affect adults of any age, but it's more common in older people, and more men thanwomen are currently diagnosed with the condition.ⁱⁱ Symptoms of AF include heartpalpitations, dizziness, fatigue, and shortness of breath.ⁱⁱ With someone suffering an AF-related stroke every 15 seconds in the UK, improving AF detection and diagnosis rates is essential to saving lives.ⁱⁱⁱ However, people may not be aware of the early warning signs ofAF or know how to monitor it effectively.^{iv v}

Commenting on the partnership, Chris Shelford, Senior Marketing Director at AliveCor said,“We are delighted to partner with Alun Wyn Jones to further our mission to advancing hearthealth and reducing the growing burden of cardiovascular diseases. We hope that throughspotlighting Alun Wyn’s powerful story, we can help accelerate the early detection of AF, andother arrhythmias.”

Alun Wyn will be sharing his story across his social channels and encouraging others to lookout for the signs and symptoms of AF using #LetsTalkRhythm.

To get involved, follow Alun Wyn’s journey on his Instagram channel (alun.wyn.jones). Moreinformation can be found at www.alivecor.co.uk/letstalkrhythm

Kardia devices are available to order directly from the AliveCor website, Amazon, Boots,or any official reseller, from £99.

ENDS

About KardiaMobile®

KardiaMobile® is the first personal ECG to be recommended by NICE for use within theNational Health Service (NHS) in England and Wales. KardiaMobile®would be prescribed by a healthcare professional for people experiencing arrhythmia(irregular heart rhythm) symptoms more than 24 hours apart. The instructions for use state that all interpretations of ECG recordings are reviewed by a healthcare professional and used to support clinical decision making.

The user starts a 30-second ECG recording on their smartphone via the Kardia app, byplacing two fingers from each hand on each of the two top electrodes - enabling the patient to remotely capture a recording of their heart activity. KardiaMobile® provides instant detection of AF, bradycardia (slow heart rhythm) and tachycardia (fast heart rhythm) which are leading indicators of cardiovascular disease.

Once a recording has been taken by KardiaMobile®, the artificial intelligence algorithm performs an automatic analysis and informs the patient whether AF, bradycardia, tachycardia or a normal rhythm is detected. The data collected can be sent directly to aclinician for further analysis and consultation. This allows patients to take positive steps to remotely monitor their own heart health as early diagnosis of AF is essential to avoid the potential consequences of an AF-related stroke.

About AliveCor

AliveCor, Inc., the leading provider of FDA-cleared personal electrocardiogram (ECG)technology, is transforming cardiology with its medical-grade AI solutions. AliveCor is committed to providing innovative devices and services that empower patients and physicians with personalized and actionable heart data. With over 250 million ECGs recorded, the company’s Kardia devices are the most clinically validated personal ECGs in the world and can remotely detect six of the most common heart arrhythmias in just 30seconds. The company’s latest offering, Kardia 12L ECG System, powered by KAI 12L to detect 35 cardiac conditions (14 arrhythmias and 21 morphologies), was designed exclusively for use by healthcare providers. AliveCor's enterprise platform allows third-party providers to manage their patients’ and customers’ heart conditions simply using state-of-the-art tools that provide easy front-end and back-end integration to AliveCor technologies, addressing gaps in care and improving the treatment experience for patients across a range of disease areas. AliveCor is a privately held company headquartered in Mountain View, Calif. For more information, visit alivecor.com and follow us on LinkedIn, X, Instagram and Facebook.

For further information please contact:
Ruder Finn
Emma Morton
Emma.morton@ruderfinn.com



¹ British Heart Foundation (2023). Heart and Circulatory Disease Statistics 2023 Published by British Heart Foundation (BHF). [online] Available at: https://www.bhf.org.uk/-/media... compendium -2023.pdf . Last accessed: June 2024.
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³ www.england.nhs.uk. NHS England — Midlands» 73 lives saved across East Midlands thanks to drive to reduce strokes. [online] Available at: https://www.england.nhs.uk/mid... across-east-midlands-thanks-to-drive-to-reduce-strokes/. Last accessed: June 2024.
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⁵ McCabe, P.J., Barton, D.L. and DeVon, H.A. (2017). Older Adults at Risk for Atrial Fibrillation Lack Knowledge and Confidence to Seek Treatment for Signs and Symptoms. SAGE Open Nursing, 3, p.237796081772032. https://doi.org/10.1177/237796.... Last accessed: June 2024.